Case Study: Conceptual Renders for High Rise Apartment

Anthony and Dasi Williams, a creative designer couple, reached out to us with a very special request to visualize their idea for a development in New York. 


Since the request was for conceptual visuals, and not accurate renderings, we were only given the reference images, address of the existing site, along with some specs.The idea was to propose two different options, a 23-floor building and a 46 floor building on the same site.


The most challenging part was to capture the building, whose front facing part was around only 100 feet, but the height surpassed 240 feet. We proposed multiple camera options before finalizing a few.


After two rounds of feedback, within a span of 8 days, we finalized the project and delivered these renderings;


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