“You've quickly become our firm of choice. The team is very detail-oriented, and even if there's a miscommunication, they make sure everything is done right. Working with you guys feels seamless—like having an in-house team.
Industry: Real Estate Development
Location: Florida, USA
Company size: 400-500
Challenge
Crescent Heights required high-quality visuals under tight timelines to support critical design presentations. Given the scale of these developments, each project involved complex interiors, unique furnishings, and evolving design specifications.
The challenge wasn’t just to create photorealistic images—it was to deliver developmental renderings that evolved alongside the design process. As specifications changed, our team had to remain agile, accommodating multiple revisions while maintaining quality and hitting deadlines.
Solution
Close Collaboration and Design Adaptation
From the outset, we maintained constant communication with Crescent Heights. As design presentations approached, our team was always available to discuss updates, review plans, and implement changes quickly.
We worked closely with their architects to understand the vision behind each project, ensuring that every rendering captured not just the look of the space but also the feeling and atmosphere they wanted to convey.
As Crescent Heights provided plans and specifications, we noticed that their design evolved based on how the renderings looked. Our developmental renderings allowed their team to fine-tune finishes, layouts, and furnishings before finalizing decisions. This iterative process was essential to delivering a result that matched their high standards.
Custom Furniture and Fixture Modeling
Given the bespoke nature of Crescent Heights’ designs, our team went beyond standard libraries to create custom furniture and fixtures for each project.
From lobby furniture to lighting fixtures, each element was modeled with precision to reflect real-world materials, textures, and finishes. These custom details were crucial in capturing the luxurious identity of the developments and helped Crescent Heights present an authentic vision of their projects to stakeholders and buyers.
Managing Tight Timelines with Multiple Teams
To meet Crescent Heights’ tight deadlines, we deployed multiple teams across our studio, ensuring that each project phase—from modeling to rendering—was handled efficiently. This allowed us to accommodate extensive revisions without slowing down the process.
Even when specifications changed or feedback required quick adjustments, we maintained momentum and delivered high-quality visuals on time. The seamless workflow we established made it feel like Crescent Heights had their own in-house visualization team, as noted by Jim, VP of Architecture.
