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Big 5 Global, Dubai Event Banner of The Render Unit.

The Render Unit to Showcase 3D Visualization at The Big 5 Expo 2024

The Render Unit, a prominent player in the world of high-end 3D visualization, is thrilled to announce its participation in the prestigious Big 5 Expo 2024. This renowned event will be held in Dubai, UAE, from November 26th to November 29th, 2024, attracting industry leaders from construction and real estate sectors across the globe. As […]

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Is Waiting for Project Completion Hurting Your Sales? Pre-Sales with 3D Rendering

In the real estate world, timing is everything. The market is competitive, and waiting for project completion before starting sales can place developers at a disadvantage. With over 100 clients, we’ve observed a quite unusual shift: developers who adopt pre-sales strategies are seeing significant benefits. But for those unfamiliar with this approach, it raises important

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How Interior Designers Save Time and Resources with Photorealistic 3D Rendering

Interior designers are no strangers to the creative process. From understanding their clients’ needs to pulling together mood boards and selecting the perfect design elements, the journey can be both exciting and also challenging. Traditionally, 3D rendering was treated as a final touch—something to impress clients once all the design work was done. But as

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The Future of Architectural Design: Leveraging Real-Time Rendering in Project Workflows

Architectural workflow has evolved quite a lot in recent years, especially with the advent of photorealistic 3D rendering, and over the course of us working with more than 100 clients, we’ve seen architects embracing this new wave, to streamline their design processes. Say 3 to 4 years ago, the technology wasn’t as advanced. Renders weren’t

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360-Degree VR snapshot for Feature image of Haven Development Case study.

How Haven Development uses VR Tours to sell their unbuilt properties

“The VR tours came out life-like. They’ve been helping us show our unbilt properties to leads from anywhere. We are going to make these tours for all future properties we develop.” – PJ Dhoot, VP of Design & Marketing Industry: Real Estate Location: California, USA Company size: 20-30 What we delivered: VR Tours and marketing

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3d rendered gym area of H + B Residence project

How H+B upscaled its design presentations using interior renderings.

“The design process has become much clearer. We can precisely visualize how the spaces will look and present this to our clients.” – Jennelle Butera, Principal Designer Industry: Interior Design Location: New York, USA Company size: 5-10 What we delivered: Developmental renderings for various projects, leading to final presentation images. Jennelle Butera, the co-founder at

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Collage of final renders from the Couer project, highlighting exceptional 3D visuals of the design.

How Couer levelled up its design process using developmental renderings.

“The design process has now become so much more vivid. We can accurately see how the spaces will turn out, and show the same to our clients.” – Jason Pogoloff, Director of Design Industry: Interior Design Location: Denver, USA Company size: 5-10 What we delivered: Developmental renderings for various projects, leading to final presentation images.

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Exterior render of Winsor home

How Winsor Homes enhanced buyer experience with immersive VR tours.

“It made our sales process, and our client’s buying process much more transparent. ..we confidently use these images for marketing too!” – Sirisha Bitra, Co-founder Industry: Real Estate Development Location: Washington, USA Company size: 10-50 What we delivered: Exterior VR with multiple options Inteiror VR with custom furniture Cinematic stills for marketing Following the success

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Feature Image of How Ai is shaping Architecture.

How AI is Shaping Architecture

Architecture is more than just putting up buildings; it’s about creating stories that capture the heart and soul of spaces. Architects have always used drawings, models, and presentations to share their visions. But now, with AI stepping into the mix, how architects tell their stories is evolving in some pretty amazing ways. So, let’s take

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