The client loved the outcome and mentioned that the quality stood out right away. The renderings didn't just show the space-they elevated the entire presentation and helped communicate the design vision clearly, making it easier to win over their audience.
Industry: Luxury Design
Location: LA, USA
Company size: 5-10
FEDE approached us with a high-end residential project that required visuals capable of conveying the true look and feel of the space. The goal was to create renderings that would reflect the luxurious design intent, showcasing the precise furnishing, finishes, and ambiance that the homeowner envisioned. These visuals needed to go beyond standard representations and stand out in a competitive market.
Challenge
The project was entirely custom—from architectural details to every piece of furniture. The in-house team, despite their expertise in interior design, struggled to capture the nuances of each material, finish, and furnishing. Their early visuals felt incomplete and lacked the emotional depth needed to sell the space. They needed more than just images; they required visuals that would evoke the feeling of being physically present in a lavish, well-appointed home.
Our challenge was to translate these intricate details into photorealistic renderings that not only looked accurate but also felt emotionally engaging. It wasn’t just about showing the space—it was about telling its story.
Solution
We approached the project with a multi-step process to ensure every detail was captured with precision, from initial modeling to final rendering. Our process ensured that the client’s vision was faithfully translated into visuals that felt almost like stepping into the real space.
Step 1: Understanding the Design Intent
We began by diving deep into the client’s vision, reviewing architectural plans, furniture specifications, and material samples. This helped us grasp the unique elements they wanted to highlight and ensure we could translate their ideas into visuals that aligned with their expectations.
We worked closely with the client’s team to identify the key spaces and elements that required extra attention, such as custom furniture pieces, intricate finishes, and lighting fixtures. Our goal was to create visuals that conveyed not just how the space looked, but how it felt.
Step 2: Building and Perfecting the 3D Model
Once we understood the design intent, we moved on to creating a detailed 3D model of the interiors and exteriors.Our focus was on precision:
• Furniture Modeling: We recreated each custom furniture piece with accuracy, capturing details like stitching, metallic accents, and upholstery textures.
• Material Application: Every finish—from marble and wood to fabrics and metals—was carefully applied to reflect the real-world materials.
• Lighting: We paid close attention to lighting, simulating both natural and artificial light to ensure the renderings felt realistic and immersive.
We experimented with different camera angles to find the best perspectives, showcasing the space in a way that highlighted both its layout and luxury.
Step 3: Producing Photorealistic Renderings
With the model complete, we moved on to the final stage: producing high-resolution, photorealistic renderings that brought the project to life.Our renderings captured the textures, finishes, and ambiance of the space with precision. The interiors showcased the elegant furnishings and bespoke details, while the exteriors highlighted the property’s architectural context and surroundings.These visuals allowed the client to present their project with confidence. The realistic images helped communicate the full potential of the space, making it easier to convey the luxurious experience to potential buyers.
